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Grow Your Business With Our Digital Marketing 2020 Checklist

Grow Your Business With Our Digital Marketing 2020 Checklist

As 2019 draws to a close and a new decade begins, you may be thinking about New Year’s resolutions for yourself—and your business, too! Instead of more general resolutions such as “increase website visits,” or “generate more leads,” we’ve got you covered with 10 actionable ways to make a digital marketing splash in 2020. Take a look.

Design (or redesign) your website

A well-designed website can make all the difference for your business, and is a great place to start when considering your 2020 resolutions. Whether you have never had a website before, or simply need a design that better serves your customers, this project will allow you to attract a wider audience and easily share your business with people in person, too. (Sharing your phone number with a potential customer is good, but pointing them toward a website that answers all their potential questions and gives a visual, memorable impression of your business is even better!)

2020 marks the beginning of a new decade, and it can mark the beginning of a new era for your business, too! Fortunately, when working with our experienced team, you can enjoy a smooth process without taking away time from your day-to-day business operation. Modernize your site’s style, if you already have one, and let us help you equip it with automated chat and other features that better serve your audience.

Improve your search ranking

Having a website is the first step to achieving an online presence—but next, you’ll want to ensure that new customers can search for and find you, too! This is where search rankings come in. Your dedicated Zgraph team will work to target popular searches for your unique industry and location, so that your audience can easily find your website. Websites that appear on the first page of search results, and are as close to the top of that page as possible, are better able to attract the click numbers you’ve been looking for!

Be more active

Many of our go-to New Year’s resolutions include being more active—and the same idea applies to your online presence, too! Share more on social media, or expand your business to additional platforms; add a blog to your website and feature regular articles on your business or unique information about your location or industry trends. 

Fortunately, you have a dedicated team of digital professionals to help you stay more active online! We’ll take care of social media schedules, and can even create content for monthly blog posts so that your customers are able to stay up-to-date with your business throughout the year.

Offer something special

Sales and gifts don’t have to end when the holidays are over! In the beginning of 2020 and throughout the year, you can avoid a post-holiday slump by offering customers the chance to enter giveaways or receive discounts on your products and services.

If you decide that a special offer to kick off 2020 is right for you, let us take care of the details! We can organize your promotion and advertise it through emails, social media and your website itself so that you can grow your audience and give back to your customers at the same time.

Connect with your audience in new, meaningful ways

The beginning of 2020 is a great opportunity to connect with your customers (and future customers!) in new, meaningful ways. We can help craft exciting, engaging social media posts, or design and send a monthly newsletter, to keep your audience in the loop!

Make your website more accessible

Is your website ADA compliant? If not, now is the time to make the switch! We can help make your online presence more accessible to a wide audience in 2020.

Build a better business card

Did you know that we can also help design your perfect business card? We’ll work to create engaging designs that show off what you have to offer, and invite potential customers to log on and learn more! A well-designed business card is a great example of the ways physical, traditional marketing can merge perfectly with online solutions—because when you share your business card, it serves as a tangible reminder to potential customers to visit your website and engage with you beyond that initial in-person meeting.

Keep track of your progress

Digital marketing doesn’t have to feel like guesswork! Our detailed digital marketing reporting allows you to see the progress your efforts have been making, as well as promising trends and insights you can feel good about.

Look toward key trends

At the end of every decade, we think about the trends that defined the last 10 years—and wonder about which ones will dominate the next 10! As we head into 2020, it’s always smart to keep your eye on potential trends. What do the brands you like bring to the table? How do they stand out? By observing these examples in the world around you, you can better identify what works (and doesn’t work!) for your own business. When it comes to digital marketing, we will be doing the same thing! Over the years, we’ve developed a close-up understanding of emerging trends and are always looking ahead toward what’s next so that we can serve you and your business needs even better.

Plan ahead

Don’t wait for the New Year to embark upon your digital marketing efforts! Finish 2019 strong—and start 2020 even stronger—by putting a plan into motion today. Whether that means scheduling a consultation or expanding your social media efforts, this is a great time to set your goals so that the new decade begins on a high note.

For these digital marketing initiatives and many more, Zgraph is your go-to team! We’re here to help put your 2020 goals into action. Just call us today for a free consultation, and we’ll be happy to walk you through solutions that are sure to make a splash all year long.

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