Whether you’re just starting out, or have been operating for years, we know that small business owners are always searching for ways to grow—and social media might just be one of the best places to start!
Wondering where to begin? We’ve got you covered with five simple tips. Take a look below to learn more.
Go where your audience is
Social media spans across a variety of platforms, each with a unique user experience. By knowing your audience, you can select the social media experience that is most likely to reach them. For example, by knowing the average age of your customer base, you can choose a social media platform (or platforms) that this group uses most often. You can even choose to optimize your approach with multiple platforms, custom-tailoring each experience to suit your audience’s needs. Are they looking for beautiful photos of the services you offer? Or perhaps quick, digestible facts that can help them make decisions about everything from homeownership to insurance to fitness? Whatever the case may be, know your audience and the ins and outs of each unique platform to see serious social media success.
(Your designated digital marketing team at Zgraph can help with this! We know how users interact with different platforms, and can help you make informed decisions on how to best reach your audience.)
Consistency is key
According to a 2018 report from SCORE, 77 percent of small businesses in the United States use social media to do business. However, it’s not enough to simply have a social media account for your business—you owe it to yourself, and your customers, to optimize it with consistent posts. Even if you don’t have anything specific to promote, such as a sale or upcoming event, you can still stay fresh in your customers’ minds by regularly posting about your services, client success stories, fun facts, photos, or whatever else fits your unique industry.
Turn likes into leads
Everyone likes to see a healthy amount of likes or interactions with a post! However, don’t let the momentum stop there. Your designated digital marketing team will be able to help with strategies that turn likes into leads and real interest in your products or services—for example, we can advertise posts to your target audience to broaden your scope and garner attention where it matters most. We can also promote posts that invite users to enter their email and sign up for your business newsletter or receive a coupon, or run contests on social media that help you build your following. These are just a few of the strategies we can help you implement to enjoy social media success.
Go beyond “business talk”
As a business owner, you’re used to making sales—it’s what you do! However, don’t feel the need to constantly use social media to advertise products or services. By treating social media as an eclectic mix of product- and service-based posts, as well as more casual posts about local events, interesting trends or helpful tips, you can create a social media space that feels authentic and unique to your business.
Expand social media success with professional support
The great thing about social media is that anyone can get started with ease! However, by working with the professional support of a digital marketing team, you can enjoy even greater success online and off. At Zgraph, we have the insights needed to attract the audience you’ve been looking for—as well as the resources to keep your social media active as you take time to focus on running your business! Your company is never too big, or too small, to benefit from strategic social media use.
We hope that these tips help you boost your social media savvy! Social media sites are a powerful tool for small businesses, and we look forward to helping you use this tool to the fullest. Call Zgraph today to speak with an expert, schedule a free demo and see what we can do for your digital marketing efforts.